News 2 Feb 2015

Urban Moto Imports named new MV Agusta distributor

Plans in place to compete in domestic Superbike racing.

Source: UMI.

Source: UMI.

Urban Moto Imports, distributor of the world’s most exotic motorcycles in Australia, has announced a new distribution partnership with MV Agusta Motor S.p.A.

“The MV Agusta brand represents a big step forward for Urban Moto Imports and a new era for MV Agusta motorcycles in Australia,” said Joseph Elasmar, CEO of Urban Moto Imports. “We have been in discussions with MV Agusta for sometime and have been genuinely amazed by their new outlook and goals for the future.

“We feel their recent partnering with Mercedes AMG has added a new dimension to the company that builds ‘motorcycle art’ and looks set to bring further innovation and leading technology in their motorcycles.

“After reviewing the new 2015 MV Agusta range in Italy, we can report they look exceptionally refined and engineered, with cutting edge style. In particular, the new Dragster RR is an incredible machine and speaks in volumes of what is yet to come out of MV Agusta.

”2015 is shaping up to be a big year for MV Agusta internationally with new exciting models and competing in the coveted World Superbike Championship. Here in Australia we will first showcase MV Agusta at the first round of the World Superbike Championship at Phillip Island and we are also planning to enter MV Agusta in Australian road racing series.”

Officially Urban Moto Imports will begin the transition of distribution into Australia effective immediately with the latest 2015 models arriving in February.

In addition to MV Agusta, Urban Moto Imports also distributes Erik Buell Racing (EBR), Benelli, Bimota, Confederate and Viper Motorcycles. The company operates out of Melbourne with a dealer network across Australia and New Zealand.

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