News 11 Jan 2017

Bike sales continue to build in Australia during 2016

Honda CBR500R the leading 'Supersport' model sold.

Source: Supplied.

A surge in consumer activity during the final quarter of 2016 generated a strong finish to the sales year for Australia’s new motorcycle market, with the calendar year result up 6.6 percent on 2015.

Australia’s motorcycle, ATV and scooter sales reached a total of 114,783 in 2016 — an increase of 7073 units over 2015 and posting the fifth-highest sales result in the industry’s history. It was also the industry’s strongest sales result since 2009.

Honda was the largest-selling brand again, holding 22.9 percent (26,276 units) of the total motorcycle, ATV and scooter market.
Close behind in second place was Yamaha with 21.7 percent of the total market (24,899).

Kawasaki was third with 9.2 percent (10,592), Harley-Davidson fourth with nine percent (10,282) and Suzuki fifth with 8.6 percent (9924).

Road bike sales were again healthy across the industry, increasing 5.3 percent over the 2015 result and accounting for 41.6 percent of the total market. Australians rode home with a total of 47,753 new road bikes in 2016.

Harley-Davidson took out the top sales position in the road bike category. The Milwaukee manufacturer sold 10,282 new road bikes across Australia in 2016 to claim a leading segment share of 21.5 percent.

Honda was the second-highest selling brand in this category, with 20.2 percent of national road bike sales (9651). Honda was followed by Yamaha with 16.3 percent (7768), Kawasaki with 10.1 percent (4798) and BMW with 6.7 percent (3178).

Top 10 combined road models sold (JAN-DEC 2016):
1. Honda NBC110 2558
2. Harley-Davidson XG500 1664
3. Yamaha YZF-R3A 1522
4. Harley-Davidson FXSB 1509
5. Yamaha MT-07L 1382
6. Kawasaki Ninja 300 1375
7. Honda CBR500R 1275
8. Honda GROM 1162
9. Honda CB125E 903
10. Harley-Davidson VRSCDX 902

Top 10 supersport models sold (JAN-DEC 2016):
1. Honda CBR500R 1275
2. Honda CBR300R 611
3. Ducati 959 Panigale 350
4. BMW S 1000 RR 345
5. Yamaha YZF-R1 267
6. Honda CBR1000RR 242
7. Kawasaki Ninja ZX-10R 217
8. Suzuki GSX-R1000 216
9. Ducati 1299 Panigale 192
10. Suzuki GSX-R750 167

Click here for detailed Top 10 report

Click here for detailed Summary report

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