News 8 Jan 2018

Australian motorcycle sales slow to conclude 2017

Road bike market reduces by over 15 percent following fourth quarter.

Image: Supplied.

Australia’s motorcycle and ATV/SSV market fell 9.3 percent in 2017, although total industry sales stayed above 100,000 for the full calendar year.

National sales data released by the Federal Chamber of Automotive Industries (FCAI) showed the 2017 result at 104,111, compared with 114,770 recorded the year prior.

The 2017 market remained relatively steady in terms of its composition, with road bikes remaining the most popular category and comprising 38.6 percent of the market.

Among the individual brands, across the market Honda came in at number one with 24,166 sales overall, Yamaha in second with 21,387 sales, Kawasaki in third with 9986 sales, followed by Suzuki with 9012 sales and Harley-Davidson with 8903 sales.

Road bike sales nationally reduced by 15.9 percent on the 2016 result, as Harley-Davidson came in as leader of the pack ahead of Honda and with Yamaha in third. Husqvarna, Victory, Indian and KTM all saw increased sales results.

Highest-selling road bike belonged to the Honda NBC110 – used by Australia Post – at 1447 units sold, followed by the Harley-Davidson XG500 at 1182, their FXSB at 1150, the Honda Grom at 1086 and Yamaha’s MT-07L at 1032.

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