News 27 May 2011

MotoGP launches its first official store

Fans will now be able to purchase Official Merchandise through the new MotoGP Store, which launched on 26th May as a new section of the motogp.com website.

The MotoGP Store is the very first official online shop offering all the latest licensed products with worldwide delivery. A wide range of MotoGP products and accessories are now available and will be updated regularly with new exclusive designs and collections.

“MotoGP fans all around the world have been looking forward to a comprehensive offer of official merchandising and the new MotoGP Store can now cater to their wishes, with unparalleled ease of use and an exhaustive range of products, matching the offer of what fans can purchase on-site at a MotoGP event, as well as products that have not been seen at the circuits” said Pau Serracanta, Dorna Sports’ Commercial Area Managing Director.

Marc Malagelada, co-founder and Marketing Director of Insiteout – Dorna Sports’ e-commerce partner, said: “At Insiteout, we tackled the challenge of transferring the emotion and passion experienced at the track to an online experience up to the standards of the MotoGP fans, a user-friendly Store which will be improved constantly to match the demands of the fans.”

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