News 10 Oct 2014

Motorcycle sales remain steady in 2014 third quarter

Honda the top-selling road brand to date this year.

Source: Honda.

Source: Honda.

Road motorcycles continue to be a popular choice in 2014 with Australians purchasing 10,744 new road motorcycles in the third quarter of 2014—bringing the year-to-date total to 32,416. The 32,416 sales represent a three percent increase on September 2013 sales.

Releasing the 2014 third quarter motorcycle sales figures, FCAI CEO Tony Weber said Australians purchased 79,548 new motorcycles, all-terrain vehicles (ATVs) and scooters between January and September 2014 – only slightly less (0.8 percent) than in the same period in 2013.

“Road motorcycles accounted for 40.8 percent of the 79,548 sales. Off-road motorcycles accounted for 32.5 percent of sales, ATVs accounted for 19.6 percent and scooters accounted for 7.1 percent,” Weber said.

“Honda led the volume race in the road motorcycle market, selling 20 percent of the total 32,416 road motorcycles sold. Honda was followed closely by Harley-Davidson with 18.4 percent of sales. Kawasaki came in third, selling 13.4 percent.

“Yamaha was the leading brand in the off-road motorcycle market, selling 28.7 percent of the 25,823 off-road motorcycles sold. Yamaha was followed closely by Honda with 24.5 percent of sales and KTM with 16.8 percent. Total sales in this segment declined 3.5 percent, compared to January to September 2013 sales figures.”

Overall, Honda was the leading volume manufacturer between 1 January and 30 September 2014, with 21.7 percent (17,261) of motorcycle, ATV and scooter sales. Honda was followed by Yamaha with 17.5 percent (13,954) sales, Kawasaki with 9.9 percent (7,888) and Suzuki with 8.7 percent (6,919).

Top 10 combined road models sold JAN-SEP 2014:
1. Honda CT110X 2166
2. Kawasaki Ninja 300 2146
3. Honda CBR500R 1503
4. Harley Davidson FXSB 893
5. Yamaha MT-09 675
6. Yamaha XVS650 669
7. Honda CB125E 590
8. KTM 390 Duke 534
9. Harley Davidson FXDB 532
10. Yamaha YZF-R15 452

Top 10 supersport models sold JAN-SEP 2014:
1. Honda CBR500R 1503
2. Ducati 899 Panigale 263
3. Honda CBR1000RR 227
4. Hyosung GT650R 218
5. BMW S 1000 RR 209
6. Triumph DAYTONA 675 194
7. Suzuki GSX-R1000 186
8. Ducati 1199 Panigale 161
9. Kawasaki Ninja ZX14 160
10. Honda CBR300R 147

Top 10 naked models sold JAN-SEP 2014:
1. Yamaha MT-09 675
2. KTM 390 Duke 534
3. Ducati M659 278
4. Honda CB500FA 263
5. Triumph STREET TRIPLE 258
6. KTM 1290SD 189
7. Yamaha MT07L 181
8. Kawasaki ER-6nL 171
9. Triumph BONNE T100 160
10. CF MOTO 650NK 159

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