News 13 Jul 2009

MotoGP: bwin renews MotoGP sponsorship for 2010 season

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With the renewal of its sponsorship deal with MotoGP rights holder Dorna Sports S.L., bwin is riding into another round of top international motorcycle racing.

The deal, which builds on bwin’s existing close partnership since 2004 with MotoGP, represents a prestige sponsorship with a global reach and frequency. bwin will continue to be title sponsor of the Gran Premio de España in Jerez and the Grande Premio de Portugal in Estoril, and will have an important presence in the Grands Prix of Misano and Brno.

The bwin logo will be virtually omnipresent across the circuits with banners on the track, the pit lane and the starting line. Prominent branding will also be included on the podium, in the press conference areas and television interview backdrops.

With this contract extension bwin underlines its commitment to motorsports and continues to be one of the main sponsorship partners of Dorna Sports S.L.

Dorna’s Managing Director Pau Serracanta adds: “During the years of our partnership bwin has proved to be a significant and reliable partner for MotoGP with lots of drive and innovation. No question, bwin provides MotoGP with extra horsepower.”

bwin Head of Sports Marketing Andrea Gaudenzi comments: “As we are fully committed to the FIM MotoGP World Championship we are proud to pursue our partnership with Dorna Sports. MotoGP broadcasting reaches hundreds of millions of viewers throughout Europe and the world. It has become one of the most exciting sports events out there and fits perfectly to the bwin brand.”

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