News 27 Sep 2009

WSBK: Yamaha secures Sterilgarda as title sponsor for 2010


Resulting from a successful partnership this season with the Yamaha World Superbike Team , Italian food brand Sterilgarda has confirmed title sponsorship for the 2010 race season. Sterilgarda came on board with Yamaha early in the 2009 race season and shared in the success of the team as rookie rider Ben Spies made his debut in the championship. As of 2010 the team will be known as the Yamaha Sterilgarda World Superbike Team.

Sterilgarda is a food production company based in Italy, providing products for over 40 years and today producing over 1200 tons of foodstuffs daily. Core product lines include cheese, milk, yoghurt and fruit juices.

“We’re delighted that Sterilgarda has decided to stay with us for the 2010 season,” said Laurens Klein Koerkamp, Racing Manager, Yamaha Motor Europe. “2009 has been and continues to be a very successful year for us in racing. From the time Sterilgarda came on board we have enjoyed working closely together and developing a relationship that goes beyond simple sponsorship. They have become part of our team. It was always our intention to continue developing the partnership through to 2010, we look forward to enjoying further success together next year.”

“It is fantastic that we will continue together for another year,” said Massimo Meregalli, Yamaha World Superbike Team Manager. “Sterilgarda is a very familiar face in our paddock and has supported Superbike racing for some time. I am very happy that they will continue to race with us next season.”

“This agreement is the fruit of a collaboration that from the Monza race this year gave us an insight into the professionalism of the Yamaha team,” said Fernando Sarzi, CEO Sterilgarda. “We recognised the team as a group who work with a passion to reach clear goals. It is the same passion that has led Sterilgarda to strive for perfection and quality for many years. The agreement that from today transforms the Yamaha World Superbike Team to the Yamaha Sterilgarda World Superbike team is the natural conclusion of a winning partnership.”