News 31 Oct 2009

WSBK: ParkinGo World Series to be introduced for next season


Infront Motor Sports and ParkinGO, of the Oasi Handling Group, have signed a two-year agreement which sees the creation of a new one-make Trophy called “ParkinGO World Series”. The Trophy will be held in conjunction with seven rounds of the FIM Superbike World Championship at Valencia, Assen, Monza, Misano, Brno, Donington and Nuerburgring.

ParkinGO is the leading car park network in the vicinity of the principal Italian airports and is renowned in the world of two-wheel racing as the Title Sponsor of the Triumph BE1 Racing Team which took part in the 2009 Supersport World Championship

The agreement will bring even more content to an already intense calendar of events and it foresees co-marketing deals whereby ParkinGO will become the official sponsor of the three Italian rounds in both the 2010 and 2011 World Superbike seasons.

The make and model of the bikes used for the Trophy will be announced shortly.

Paolo Flammini, CEO of Infront Motor Sports, declared: “We are delighted to have reached this accord with the Oasi Handling Group. We have had the opportunity to get to know Giuliano Rovelli over the years in his role as owner of the Triumph BE1 Racing team and we are sure that thanks to his dynamism and entrepreneurial skill, he will be able to give the right impulse to guarantee the success of this new trophy. A warm welcome therefore to ParkinGo who also become the Official Sponsor of the three Italian rounds of the Superbike World Championship for the next two seasons.”

Giuliano Rovelli, Chairman – Oasi Handling: “The decision to sponsor the SBK was taken following our direct experience on the circuit where we witnessed first-hand the immense opportunities this fabulous context could offer our company from a commercial and marketing prospective. By investing in an internationally acclaimed sporting activity of this calibre we have chosen to highlight our company traits which we recognize in motor-cycling in general and in the Superbike World Championship in particular, values such as: courage, passion, efficiency and strength, all of which are basic components of my professional experience. Hence my desire to create a new one-make trophy and name it after my company ‘ParkinGO World Series.'”