News 8 Jul 2020

Road bike sales steady amid second quarter industry boom

Yamaha the top-selling brand to date during first half of 2020.

Image: iKapture.

A spectacular second quarter of sales in the motorcycle industry has seen the road bike market remain steady at 15,243 new bikes sold between January to June 2020.

According to reports from the Federal Chamber of Automotive Industries (FCAI), that figure sees road bike sales decrease by 2.7 percent in comparison to the 15,668 sold during the same quarter of last year.

Overall, a total of 52,838 vehicles inclusive of new motorcycles, All-Terrain Vehicles (ATVs) and Side-by-Side Vehicles (SSVs) have been sold this year, in comparison to 42,457 during the same period in 2019. This represents a 24.5 percent increase in total sales, a bright spot in an economic environment that has been predominantly negative over the past four months.

Honda reported 12,563 sales for a 23.8 percent market share, followed by Yamaha with 12,344 sales for 23.4 percent share, Kawasaki with 6545 sales for 12.4 percent share, KTM with 4391 sales for 8.3 percent share and, finally, Suzuki with 3594 sales for 6.8 percent market share.

“It is wonderful to see some strong sales from our member motorcycle brands,” FCAI CEO Tony Weber said. “A year-on-year increase of 24.5 percent (overall) is significant and signals improving conditions for both members and dealers.

“The ATV and SSV segment is up a remarkable 50.9 percent and now represents 27.5 percent of the total market. And off-road bikes are also on fire, with an increase of 42.4 percent and claiming 39.5 percent of the total market.

“People can’t go for overseas holidays and for quite some time they couldn’t even go for holidays within Australia. So, we believe that instead of spending up big on expensive family vacations, people are treating themselves in different ways and this could mean they are taking up new sports like trail-bike riding.”

The leading road bike brand so far in 2020 has been Yamaha with 2624 sales, ahead of Harley-Davidson (2613), Honda (2373), Kawasaki (2262) and BMW (1258). Brands to increase include Husqvarna by 134.9 percent, Indian 40.2 percent, KTM 21.6 percent, Kawasaki 12.4 percent and BMW 8.8 percent.

It was the Kawasaki Ninja 400 that sold highest in the road bike segment at 636 sales, achieving a 30.3 percent rise, followed by the newly-introduced Yamaha Tenere 700 (530), Harley-Davidson Street 500 (433), Yamaha MT07L (382) and Honda CB125E (377).

Detailed results (Top 10)

Detailed results (Comparison report)

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