News 23 Jul 2009

BSB: British Superbike seals longest title sponsor deal ever


MotorSport Vision, the commercial rights holder of the British Superbike Championship (BSB), is delighted to announce MCE Insurance, the UK’s most dynamic bike insurer, as the new BSB title sponsor. The contract announced today (Wednesday) is for the remainder of 2009 and for a further three years, making it the longest title sponsorship deal in BSB history.

MCE Director Julian Edwards believes the new relationship with Jonathan Palmer’s MotorSport Vision group will provide a powerful partnership for future success. He commented:

“At MCE we are totally committed to becoming the UK’s best motorcycle insurer and it has become clear that BSB offers an excellent opportunity for us to really understand bikers need. These are exciting times for MCE and we are absolutely thrilled about being involved with the world’s best domestic Superbike series. To celebrate our partnership with BSB, we have also launched Club MCE, giving existing and new customers money can’t buy BSB opportunities, such as grid walks, pillion laps and walk the track tutorials with leading riders.”

MCE has just been named as Broker of the Year at the prestigious British Insurance Awards.

“I am delighted that MCE Insurance will be the new title sponsor of British Superbikes. MCE share our commitment to providing our respective customers with outstanding quality and value in the UK and I admire their determination and customer-focussed approach. With MCE’s long term commitment to BSB we are really looking forward to working together and developing our new partnership.” said Jonathan Palmer, the Chief Executive of MotorSport Vision.

The inaugural MCE Insurance British Superbike Championship event takes place at Brands Hatch circuit on 7/8/9 August featuring the first ever BSB “triple-header” and a live track appearance by the legendary former Grand Prix rider Giacomo Agostini.

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