News 10 Sep 2009

ASBK: Rockstar Energy to support Superbike Open Superpole


As the InsureMyRide Australian Superbike Open approaches this weekend at Phillip Island as part the L&H500 V8 Supercar event, ASBK promoters International Entertainment Group (IEG) are pleased to announce Rockstar Enery Drinks as the naming rights sponsor for the Qualifying and Superpole elements of this weekend’s racing.

Yarrive Konsky, IEG Director says that “…it’s fantastic to have Rockstar Energy Drinks on board with our category, we believe that our racing is a perfect vehicle to promote their product. Our riders will have cans of Rockstar on the podium this weekend and it won’t just be for show!”

Brendan Radford from Rockstar is similarly enthusiastic about this announcement “We’re really pleased to have worked out this deal with the Superbikes. At Rockstar we think that being involved with an event like this is a perfect fit – the bikes,the cars,the fans and the atmosphere of the top motorsport categories in Australia”

The InsureMyRide Australian Open format consists of two races on the Saturday and Sunday, with Practice and Qualifying on Friday ahead of ther Rockstar Energy Drinks Superpole on Saturday. The top eight riders from Friday’s Qualifying session will go out one at a time, from eigth to first until we have a final grid established. The winner will take the Rockstar Energy Drinks pole award and with it race favouritism for the two ten lap races.

For those seeking the ultimate rush- Rockstar Energy Drinks, Australian Superbikes and V8 Supercars- all at Phillip Island this weekend.