News 3 Oct 2012

MotoGP and WorldSBK united in umbrella organisation

Single umbrella organisation agreement reached for premier road racing series.

MotoGP will be joined by WorldSBK under Dorna's organisation in 2013.

Bridgepoint has announced that Dorna Sports and Infront Sports & Media have reached agreement to bring both their motorcycle racing interests under a single umbrella organisation.

Dorna is the organiser of the FIM Road Racing World Championship Grand Prix, whilst Infront organises the eni FIM Superbike World Championship through its subsidiary Infront Motor Sports.

As a consequence, MotoGP and WorldSBK, will be integrated within the Dorna Sports group but managed as separate events with a view to enhancing the two distinct championships.

The objective is to allow both series to develop and enhance their championship personalities, retaining their leadership positions in the arena of world motorcycle road racing – WorldSBK, with its focus on production-based racing, and MotoGP with its focus on prototype racing.

At the same time, both championships will benefit from joint marketing and commercial strategies. Alongside this re-organisation, Infront has been appointed as marketing partner and global advisor to both championships.

“Under the new structure, the two leading motorcycle road racing events are now set for sustainable further growth and development,” Philippe Blatter, president & CEO of Infront Sports & Media, said. “A true win-win situation has been created.

“Both Dorna and Infront can now further strengthen and focus on their core competencies and, in addition, achieve leading positions in their specific area of expertise.”

Carmelo Ezpeleta, CEO of Dorna Sports, is also pleased with the merger.

“We’re very excited to have the two top motorcycle road racing series under one roof,” he added. “We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet.”

The Fédération Internationale de Motocyclisme (FIM) has taken due note of Bridgepoint’s announcement that it is reorganising its motor sport interests by bringing MotoGP and World Superbikes together under one umbrella organisation.

“I welcome Bridgepoint’s decision to bring the two championships together within a single organisation,” said FIM president Vito Ippolito. “We shall shortly be holding a meeting of all the stakeholders in order to reposition the two championships and look into the technical and operational implications.

“We shall then be able to adapt the regulations to ensure that they have a distinct identity in future.”

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