News 14 Jan 2013

Yamaha reintroduces Y-Shop ‘Business to Customer’ online store

Yamaha Parts and Accessories division announces re-introduction of Y-Shop B2C.

Yamaha Motor Australia’s all-new Y-Shop B2C website is now live.

The Yamaha Parts and Accessories Division has announced the re-introduction of their new website, Y-Shop B2C. The all-new website went live on 13 January 2013.

Y-Shop B2C, focuses on ‘business to customer’. This allows for Yamaha’s customers to browse and purchase online through a selection of Yamaha Genuine bolt-on accessories for motorcycle, ATV, side by side vehicles and golf cars, outboard and waverunner accessories, plus all apparel and merchandise items.

The new accessory product supply processing system features a secure direct payment process via an online electronic automated system. While Yamaha will direct and manage the new website and payment processes, Yamaha dealers will maintain their profit margins.

A key benefit of Y-Shop B2C is that the customer has a choice of two delivery options – direct to a Yamaha dealership or straight to the customer’s door. Also, Yamaha have included a pre-determined and pre-paid freight charge that you will pay upfront when finalising your order online. Just browse, select, order and wait for the knock at your door.

The internet has become a major player in all aspects of business, and Yamaha are making every an effort to ensure that all customers have easy access to genuine Yamaha accessories in keeping with modern technology and business practises, whilst still maintaining a profit margin for the customers nominated dealer.

To view the Y-Shop website, head to or contact Yamaha Motor Australia via email on [email protected]