News 9 Apr 2013

Motorcycle sales figures indicate solid performance for first quarter of 2013

Road motorcycle market shows 7.6 percent growth in first quarter.

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The Kawasaki Ninja 300 was the leading road bike model sold for the first quarter of 2013.

Official figures released today by the Federal Chamber of Automotive Industries (FCAI) show that 25,848 new motorcycles, ATVs and scooters were sold in Australia during the first three months of 2013. This is a slight decrease of 0.3 percent (71 units) over the same period in 2012.

Both the road motorcycle and off-road motorcycle segments showed good growth of 7.6 and 7.3 percent respectively. Road motorcycles continued to sell more than off-road with 10,840 road bikes finding new owners as compared to 8074 off-road motorcycles for the quarter.

In the road motorcycle segment Kawasaki led the volume race with 2156 units sold (an increase of 87 percent), however they were closely followed by Harley-Davidson with 2048 sales and Honda coming in third place with 1868 units sold. Other brands to show growth in the segment were Yamaha with 8.9 percent increase and Victory with 21.6 percent increase in sales, compared with the same period in 2012.

While scooter sales softened overall, Piaggio sales again increased slightly to 452 (up 7.6 percent) to be the leading brand for the quarter. Honda was the second biggest seller of scooters with 282, and then several brands were slightly below that mark, including Kymco (252 units) and Vespa (233 units).

In the total sales stakes across all segments, Honda was the leading volume manufacturer for the first quarter of 2013 with 5395 units sold, followed by Yamaha with 3746 units, Kawasaki with 3228 units and Suzuki with 2969.

Top 10 road bike models sold in first-quarter 2013:
1. Kawasaki Ninja 300 – 1158
2. Honda CT110X – 454
3. Honda CBR250R – 428
4. Honda CB125E – 379
5. Yamaha XVS650 – 259
6. Kawasaki Ninja 650RL – 234
7. Harley-Davidson FXDF – 216
8. Harley-Davidson FXST – 193
9. Yamaha YZF-R15 – 186
10. Harley-Davidson FXDWG – 182

Top 10 overall road bike sales by brand in first-quarter 2013:
1. Kawasaki – 2156
2. Harley-Davidson – 2048
3. Honda – 1868
4. Suzuki – 1021
5. Yamaha – 882
6. Triumph – 724
7. BMW – 460
8. Ducati – 393
9. Hyosung – 274
10. CF MOTO – 209

Click here to download the top 10 sales report by category, or click here to download the comparison report.

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