News 2 May 2013

International Female Ride Day to be celebrated on Friday

A world-wide campaign to recognise women riders and promote the freedom and diversity of motorcycles will reach its seventh year tomorrow.

World champion boxer Lauryn Eagle is supporting International Female Ride Day tomorrow. Image: Kawasaki Motors Australia.

World champion boxer Lauryn Eagle is supporting International Female Ride Day tomorrow. Image: Kawasaki Motors Australia.

A large contingent of Australian riders are set to get behind tomorrow’s International Female Ride Day (IFRD), a campaign that aims to highlight and profile the freedom and enjoyment that riding can bring.

Now in its seventh year, the global movement promotes a unified action – ‘Just Ride’ – encouraging existing and new riders to take to two-wheels together on the first Friday of May, every year.

“When the topic of women and motorcycling arises, many will comment that it is the fastest growing segment in the industry,” said IFRD founder Vicki Gray.

“Although this is true, motorcycling is actually a by-product of the current lifestyle choices women seek.

“The timing for our gender has never been better when it comes to enjoying activities such as motorcycling and it will only increase over the next decades to come.

“Women have always enjoyed motorcycling and every year this campaign brings attention to its empowering message as a reminder of just how many of us already ride.”

For users of social media, the IFRD has adopted the official tag #femalerideday in order to share stories and image.

In Australia, high-profile female riders are backing the message, with world champion boxer Lauryn Eagle set to climb aboard her Kawasaki tomorrow as she participates in IFRD for the first time.

“As a brand new motorcyclist I’m looking forward to supporting International Female Ride Day by getting out on my Ninja and just riding,” said Eagle.

Kawasaki is lending its support to the cause by giving away three prize packs, valued at $250 each.

Female motorcyclists can enter by posting a picture of themselves with their bike on Instagram, tagging both @kawasakimotors and #greenoverpink and stating in 25 words or less why they ride a motorcycle.

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