Various changes to the structure of the ASBK have been tabled ahead of the 2014 season. Image: Keith Muir.

International Entertainment Group (IEG), promoter of the Australian Superbike Championship (ASBK), has announced plans to revamp the category as part of what it describes as “fundamental changes to the structure of its various motorcycle racing properties for 2014 and beyond”.

IEG is working towards a five-round championship for 2014, with the popular 2+4 V8 Supercar events to “run independently of the championship as long as it is viable.”

It has re-affirmed the move to create one 1000cc category, merging the current Superbike and Prostock fields, with Motorcycling Australia working to develop a set of rules over the coming weeks.

Television coverage will feature at every round, and further events featuring Superbike and Supercross racing in concert are planned – a minimum of two of the five rounds.

IEG managing director Yarrive Konsky acknowledged the need for a more concentrated effort in promoting the championship.

“It’s not hard to research motorsport throughout the world and recognise paying spectators want more than just one discipline of racing, more than one activity,” said Konsky.

“Its our responsibility as promoters to keep them engaged for the day. F1 in Melbourne has upwards of five different car categories racing, as well as an action sport centre, trade displays and in the past Crusty Demons of Dirt and Nitro Circus.

“We are after all promoters and are responsible of providing to spectators, riders and sponsors. Gone are the days of merely running a race event using volunteers.”

Konsky highlighted delivery, authenticity and activation as the primary factors in the new and more concentrated approach ahead of the 2014 season.

“Our promise is – the QBE Australian Superbike Championship needs a concentrated effort and IEG need to ensure everything we offer we provide – my goal is to be consistent,” he said. “IEG want to concentrate on delivery, authenticity and activation.

“We will continue to communicate with teams and the industry and we endeavour to have a calendar out within two weeks. We already have four of the five rounds confirmed.”

Also included within IEG’s announcement is the plan to introduce a new production-based class for the 2014 series.