Danny Kent will spearhead Husqvarna’s Moto3 project in 2014.

Husqvarna Motorcycles has announced it will field Danny Kent in the 2014 Moto3 World Championship, the team to be fielded by Aki Ajo.

Red Bull Husqvarna Factory Racing will be a rebranded KTM run by Ajo, which also operates KTM’s factory team. A second Husqvarna will be ridden by the promising young rider Niklas Ajo.

“Running Husqvarna in the Moto3 World Championship will bring considerable interest to both the category and the brand,” said Stefan Pierer, KTM AG CEO.

“With its history of 110 years the Husqvarna brand is highly known throughout the world of racing. The Moto3 stage will give a further boost to grow Husqvarna stronger than ever. We’re looking forward to see great competition next year.”

Pit Beirer, head of Husqvarna Motorsport, believes it’s a vital step in Husqvarna’s branding strategy.

“After our strong commitment to off-road competition, entering the Moto3 World Championship is a new milestone in the history of Husqvarna,” Beirer said. “With the full support of Mr. Pierer and the Husqvarna Motorcycles board of directors, we are extremely excited about this new project.

“We will bring the best people and all the necessary energies together to give the project the success it deserves. Danny Kent will be our official factory rider, with Niklas Ajo our official support rider.

“Both hugely talented young racers, we are looking forward to the start of Husqvarna’s new journey into grand prix road racing.”