News 17 Dec 2013

InsureMyRide confirmed as MOTO EXPO major sponsor

Troy Bayliss Events locks in leading Australian motorcycle insurer.


Troy Bayliss Events today confirmed leading Australian motorcycle insurer InsureMyRide as the major sponsor for the inaugural MOTO EXPO Brisbane, which will be held at Brisbane’s RNA Showground’s on 21-23 March.

InsureMyRide is a formidable force in motorcycling with proactive sponsorships that blanket a range of motorcycle’s and scooters in addition to the support they bestow on teams such as Glenn Scott Racing and DPH Motorsports.

With proactive marketing campaigns and initiatives such as ‘The Ultimate Rider’ series, InsureMyRide also support the development of motorcycle sport.

InsureMyRide national business development manager Luke Smith said MOTO EXPO provided the perfect platform to reach their core demographic.

“InsureMyRide has always been an avid supporter of motorcycle racing and events, and as Australia’s leading motorcycle insurer, the opportunity to be the major sponsor of such a great event as this, was too good to pass up,” Smith said.

“The layout, schedule and choice of venue is outstanding, and we’re confident that Troy Bayliss Events will easily produce the best motorcycle show this country has ever seen! You won’t want to miss this!”

MOTO EXPO event manager Mark Petersen said the partnership with InsureMyRide would see a major consumer promotion launched in the coming weeks.

“It is great to have InsureMyRide as our major sponsor,” Petersen said. “Their active marketing and support across the motorcycle and scooter industry along with their lifestyle marketing campaigns sit well with MOTO EXPO.

“MOTO EXPO displays road motorcycles, off road motorcycles, scooters, custom motorcycles and much more, InsureMyRide has a policy to suit all types.

“InsureMyRIde is also a presenting partner for the Saturday evening major event the Motul Pirelli Baylisstic Teams Challenge,” he added.

MOTO EXPO is set to be the largest motorcycle exhibition ever seen in Queensland. Visitors can expect to see latest products and services on display with up to 100 exhibitors on display and an incredible interactive line-up.

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