News 13 Jan 2014

Alstare to create Bimota global racing department

Italian team now working with iconic Italian manufacturer.

Alstare Racing will join forces with Bimota for the next five years in a collaboration announced this morning.

The partnership will see Alstare create a new global racing department for Bimota in their headquarters in Belgium. From there, they will provide technical support to all official Bimota teams worldwide, together with the supply of parts for track use.

Alstare will be responsible for research and development for Bimota and will work on improving Bimota’s Moto2 bikes, as well as the Bimota BB3. In addition, the R&D Department will work on developing Bimota’s new sports and supersport models.

Alstare communication agency’s vast knowledge, and ability to innovate will be dedicated to Bimota’s racing marketing and communication strategy. They will also conduct market research on Bimota’s behalf, while taking care of all their campaigns and events.

Alstare aim to improve Bimota’s business network and increase the level of communication with importers and dealers worldwide. A global customer base will be established, an official online community will be created and all Bimota fan clubs will be fully supported.

It is not yet confirmed whether the partnership will work toward fielding a Superbike World Championship team in the coming seasons.

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