Features 28 Jan 2014

Profiled: Brandon Demmery

ASBK 250 Production Champion outlines aspirations, presented by Bell.

For Brandon Demmery, racing is a family affair. It’s a hands-on effort for the Demmery family from Wagga in rural New South Wales, who have sacrificed life’s little luxuries to give this talented teen the best opportunity possible.

Supported by father Mick and mother Sharon, Brandon has ascended quickly through the ranks of state and national level racing, trading a Honda RS125 after a solid Superlites season in 2012 for a Kawasaki Ninja 250R in the Australian Superbike Championship’s 250 Production class in 2013.

It proved to be a breakthrough year for the well-spoken rider, who admits he did not expect to reach the level of success he did on his maiden outing in the class.

“The season pretty much went perfect,” Demmery told CycleOnline.com.au. “Everything we planned, just sort of happened. We went into the season looking to podium every race, win a championship, on both state and national level.

“We checked all these boxes which is pretty much everything we could have hoped for. And then, as a bonus, we got the lap record at every track which was fantastic.”

Image: Andrew Gosling/TBG Sport.

Image: Andrew Gosling/TBG Sport.

For the 2014 season, Demmery has confirmed his intentions to again campaign Kawasaki machinery, this time in the Ninja 300 class within the ranks of the Australasian Superbike Championship.

“It seems like the best option for us, to race in the Australasian Superbike Championship, as we need the exposure that the TV brings us,” he added. “We’re not a big budget team, every decision we make has to be carefully considered and if we can provide extra value to our sponsors with this kind of coverage then that really is the only choice for us.”

Though not yet fitted with the final suspension set up, Brandon is excited by the prospect of racing the nimble Ninja 300, having tested the bike in standard trim.

A careful consideration for 2014 has been physical fitness and preparation, which has been stepped up by joining the ranks of renowned trainer Stephen Mion and his FitMoto group.

“I saw how the work with Hudson [Pitt] was paying off so we decided it was something I should get on board with,” he said. “This season I’m going really hard with the fitness, eating right and exercising, and Steve is the best trainer there is for what a bike rider needs.”

With the ASBK Production class trophy on his mantle, Demmery is zeroing in on his target of a title on the new Ninja 300 in 2014, a goal he feels is attainable.

“We’re not there to mess around, we’re there to give it our best shot and try to win it,” he stated. “I’m going to try as hard as I possibly can to get another championship. It looks like it will pretty much be the same riders as last year.

“So I think I can be back up there, at least a top three in the championship, and obviously I really want to get that win. I’ve just got to concentrate on being consistent and trying to win as many races as I can.”

Image: Andrew Gosling/TBG Sport.

Image: Andrew Gosling/TBG Sport.

Aside from his domestic racing plans, Demmery has his sights set on a return to Malaysia after a successful foray as a wildcard rider at the Sepang MotoGP event in 2013. He impressed within the national championship’s one-make 250 class ranks, with a strong performance making his name known amongst riders with far greater experience at their own home circuit.

The family has the foundations in place for Demmery’s Australian racing aspirations in 2014 but is seeking further support to firm up one of a handful of opportunities in Malaysia on a 600cc machine.

“We’re really keen to get there [Malaysia],” said Brandon. “It is run extremely well over there, and there are a lot of opportunities there. We’re looking at a few teams over there and have a few offers. If things go well then we can possibly announce a major sponsor in the next week or so.

“I want to race professionally, as my full-time career. I think If I can open the door on this kind of level then I will be able to further develop as a rider and really focus on moving forward.”

Demmery will be one to watch in the coming years and is eager to join an esteemed list of Aussies to campaign an entry in an international championship.