News 20 Mar 2014

Yamaha uncovers updated 2014 MotoGP livery

Movistar branding now prominent on the factory YZR-M1s.

Source: MotoGP.

Source: MotoGP.

Movistar Yamaha MotoGP has unveiled the livery that Jorge Lorenzo and Valentino Rossi will wear in the 2014 world championship.

It’s an updated look ahead of this weekend’s season-opening round at Qatar after the factory team secured title sponsorship late in the off-season.

“Our team staff and marketing and communications staff have been working frantically, burning the midnight oil to get the team ready today with our new Movistar Yamaha MotoGP branding,” said Yamaha Motor Racing managing director Lin Jarvis.

“It is great to welcome Movistar back in the world of MotoGP and I am delighted to have so many passionate sponsors and partners on board with us for this new campaign. We will do our maximum to get the results everybody craves for. We are ready, we are hungry and we are excited to go racing!”

Movistar representative Luis Velo said the Yamaha partnership was a perfect way to contribute to the sport.

“Our sponsorship of Yamaha’s MotoGP Team is an investment in Movistar’s relationship with the motoring world in general and MotoGP in particular,” Velo explained. “We want to contribute to the sport, and there is no better way to do it than by accompanying Yamaha and their two champions Jorge Lorenzo and Valentino Rossi on their journey.

“Being part of this team is one more milestone in Movistar’s global activity to support the development of the MotoGP World Championship, of which we are already part, thanks to the Movistar TV’s brand new channel, Movistar MotoGP.

“With exclusive contents from Wednesday to Sunday each GP week, and by offering a unique way of watching the championship to our audience, we are trying to support a sport with which we share DNA.”

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