News 7 Jul 2014

Honda tops year-to-date 2014 sales charts

Road motorcycle sales up 2.2 percent through June 2014.

Source: Honda Australia.

Source: Honda Australia.

Australians purchased 53,396 new motorcycles, all-terrain vehicles (ATVs) and scooters in the first half of 2014, with road motorcycle purchases making up 40.6 percent of these sales.

While sales in the road motorcycle segment were up 2.2 percent, total motorcycle, ATV and scooter sales were down 0.5 percent compared to the same period in 2013.

Releasing the half-year motorcycle sales figures, the FCAI said Honda was the leading volume manufacturer for the period 1 January to 30 June 2014, with 12,212 sales. Honda was followed by Yamaha with 9034 sales, Kawasaki with 5341 and Suzuki with 4758.

Despite a soft overall market, Honda’s numbers stayed firm in the first half of 2014 thanks to its uncanny ability to meet customers’ demands according to Honda Motorcycles’ general manager, Peter Singleton.

“We’re delighted to remain the number one brand in Australia,” Singleton said. “By creating products wanted by customers, and offering outstanding value through our dealer network, our brand continues to grow.”

“The first half has been characterised by erratic behaviour from rival brands not understanding the customer, or the changing market conditions. This has led to a real see-saw in monthly market results.”

For Honda, many key models experienced considerable growth, including the CBR500R which skyrocketed up an incredible 86 percent compared to the same time last year.

Now looking forward to the second half of 2014 – traditionally the strongest period for Honda – Singleton predicts a bright future for the brand’s sale figures.

“With the CBR300R just around the corner, halo models like the new Valkyrie, an all-new range of Side-by-Side’s (SXS) and big changes to the CRF motocross models, we’re confident that sales success for the remainder of 2014 is assured,” he added.

“Honda is extremely proud of its number one status in the Australian market and look forward to maintaining that advantage with better product and a strong national dealer network.”

Honda also led the volume race in the road motorcycle market, selling 19.7 percent (4269) of the total 21,672 road motorcycles sold. Honda was followed closely by Harley-Davidson with 18.4 percent (3985) of sales. Kawasaki came in third, selling 13.4 percent (2914).

In the road motorcycle segment, KTM sales increased by 109 percent, Indian by 100 percent, BMW by 42.8 percent, Yamaha by 28.9 percent, Aprilia by 25.5 percent and Moto Guzzi by 19.4 percent.

In the 2014 January to June period, off-road motorcycles represented 31.7 percent of the total motorcycle, ATV and scooter market. The 16,903 total sales represent a decrease of 1.7 percent on January to June 2013 figures.

Yamaha was the leading brand in the off-road motorcycle market, selling 27.1 percent (4579) of the 16,903 off-road motorcycles sold. Yamaha was closely followed by Honda with 26.9 percent (4541) of sales and KTM with 15.3 percent (2587).

Top 10 combined road models sold JAN-JUN 2014:
1. Honda CT110X 1486
2. Kawasaki Ninja 300 1442
3. Honda CBR500R 1049
4. Harley Davidson FXSB 596
5. Yamaha XVS650 452
6. Yamaha MT-09 434
7. Honda CB125E 387
8. KTM 390 Duke 382
9. Harley Davidson FXDB 353
10. Yamaha YZF-R15 346

Top 10 supersport models sold JAN-JUN 2014:
1. Honda CBR500R 1049
2. Honda CBR1000RR 168
3. Suzuki GSX-R1000 157
4. Ducati 899 Panigale 150
5. Triumph Daytona 675 131
6. Kawasaki Ninja ZX14 126
7. BMW S 1000 RR 117
8. Hyosung GT650R 115
9. Ducati 1199 Panigale 103
10. Yamaha YZF-R1 101

Top 10 naked models sold JAN-JUN 2014:
1. Yamaha MT-09 434
2. KTM 390 Duke 382
3. Honda CB500FA 194
4. Ducati M659 182
5. Triumph Street Triple 166
6. KTM 1290 Super Duke 152
7. Kawasaki ER-6nL 125
8. Kawasaki Z1000 114
9. BMW R nineT 108
10. Triumph Bonne T100 106

Click here for detailed Top 10 report

Click here for detailed Summary report