Web company takes up major involvement in factory team.
Ducati and Aruba confirm the signing of a three-year agreement that will see their joint participation in the 2015 Superbike World Championship with the ‘Aruba.it Racing – Ducati Superbike Team.
This is a partnership agreement that sees Aruba directly involved in the management of the official Ducati team as well as in the role of title sponsor.
Aruba, based in Arezzo, is Italy’s leading web hosting and cloud services company and has consolidated its activities in Europe with a network of Data Centres in France, Germany, the UK and the Czech Republic.
The Tuscan firm has decided to take on this new challenge in collaboration with Ducati as it shares a significant number of values with the Bologna-based manufacturer.
Important affinities that, combined with Ducati’s long-time experience and success in Superbike and the passion that Aruba has for sport, have contributed to the birth of this prestigious partnership.
Claudio Domenicali, CEO of Ducati Motor Holding S.p.A, stated: “It’s with great pleasure that we can announce this important agreement with Aruba that guarantees a solid work platform for Ducati in the Superbike World Championship over the next three years.
“While fully respecting our philosophy of using racing to test and continuously improve the product that we offer to our fans, the new Aruba.it Racing – Ducati Superbike Team will be able to count on a profoundly evolved version of the Panigale in 2015, which will also be available to our fans and be even more powerful, lightweight and electronically cutting-edge.
“For Ducati, races have strategic importance, and the Superbike World Championship allows us to demonstrate, on track, just how high-performing and fast a twin-cylinder can be. With the new 2015 regulations, which stipulate that the bikes competing must be even closer to production models, we believe we have everything we need to be very competitive.”
Ducati Corse will continue to be responsible for the development and preparation of the Ducati Panigale R bikes with which the team will compete in the upcoming championship. Ducati and Aruba have made the decision to continue collaboration with Feel Racing, the technical and logistical structure that has long been linked to Ducati.
Aruba will be responsible for certain organisational aspects of the team and also, together with Ducati, for team communication and marketing activities.
Chaz Davies and Davide Giugliano will continue as official riders for the second consecutive year, with Serafino Foti confirmed in the role of team manager. Ernesto Marinelli will continue to be the Ducati Corse Superbike project director and technical director of the team.
Aruba will be represented at the tracks by Luca Scassa. The 31-year old rider, who hails from Arezzo and has sixty Superbike races under his belt, will also be one of the team’s official test riders.