News 12 Jan 2015

Honda heads 2014 Australian road bike sales

44,530 road-going motorcycles sold in total last year.

Source: Honda.

Source: Honda.

Australia’s new motorcycle market ran a solid race in 2014, with total motorcycle, ATV and scooter sales reaching 111,599 – only 2.2 percent lower than 2013 figures.

Road bike sales were strong, increasing 1.5 percent compared to 2013 and accounting for 39.9 percent of the total market. Total road bike sales were 44,530.

Honda took out top position for sales in this category. Honda’s 9011 new road bike sales accounted for 22.3 percent of the total road bike market and also helped Honda become the top selling brand in 2014. Honda sold a total of 24,866 new motorcycles, ATVs and scooters in 2014.

In second place for total sales was Yamaha with 18.3 percent of the market (20,394). Kawasaki was third with 9.9 percent (11,024), Suzuki was fourth with 8.7 percent (9745) and Harley-Davidson was fifth with 7.7 percent (8577).

In the road bike category, Harley-Davidson was the second highest selling brand with 19.3 percent of road bike sales (8577). Harley-Davidson was followed by Kawasaki with 13.4 percent (5964), Yamaha with 11.9 percent (5290) and Suzuki with 6.8 percent (3017).

Top 10 combined road models sold in 2014:
1. Kawasaki Ninja 300 2897
2. Honda CT110X 2867
3. Honda CBR500R 1946
4. Harley Davidson FXSB 1319
5. Honda CB125E 963
6. Yamaha XVS650 914
7. Yamaha MT-09 910
8. Harley Davidson FXDB 734
9. KTM 390 Duke 644
10. Yamaha MT07L 601

Top 10 supersport models sold in 2014:
1. Honda CBR500R 1946
2. Honda CBR300R 362
3. Ducati 899 Panigale 349
4. Honda CBR1000RR 324
5. Hyosung GT650R 312
6. Triumph DAYTONA 675 261
7. Suzuki GSX-R1000 259
8. BMW S 1000 RR 235
9. Ducati 1199 Panigale 218
10. Yamaha YZF-R1 209

Top 10 naked models sold in 2014:
1. Yamaha MT-09 910
2. KTM 390 Duke 644
3. Yamaha MT07L 601
4. Ducati Monster 659 371
5. Honda CB500FA 371
6. Triumph Street Triple 361
7. CF MOTO 650NK 293
8. Triumph Bonneville T100 250
9. KTM 1290 Super Duke R 224
10. Kawasaki Z1000 217

Top 10 adventure models sold in 2014:
1. Kawasaki KLR650 498
2. Honda CB500XA 370
3. Suzuki DL650A 345
4. BMW R 1200 GS 338
5. Suzuki DL1000 279
6. BMW R 1200 GS Adventure 233
7. BMW F 700 GS 206
8. BMW G 650 GS 199
9. BMW F 800 GS 175
10. KTM 1190 Adventure 158

Click here for detailed Top 10 report

Click here for detailed Summary report

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