News 11 Jan 2016

National motorcycle sales steady during 2015

Honda the top-selling brand in Australia overall.

Source: Supplied.

Source: Supplied.

Australia’s new motorcycle market was steady in 2015, with motorcycle, ATV and scooter sales reaching 108,711 to be on par with 2014 figures. Honda was the largest selling brand, holding 22.5 percent of the total market.

In second place was Yamaha with 21.4 percent (23,290), while Kawasaki was third with 9.8 percent (10,675), Suzuki fourth with nine percent (9806) and Harley-Davidson fifth with nine percent (9790).

Road bike sales were strong, increasing 2.6 percent compared to 2014 and accounting for 41.4 percent of the total market. Australians rode home with a total of 45,013 road bikes in 2015.

Harley-Davidson took out the top position for sales in the road bike category. Harley-Davidson’s 9790 new road bike sales accounted for 21.7 percent of the total road bike market. Honda was the second highest selling brand in this category with 17.1 percent (7691), followed by Yamaha with 15.4 percent (6914), Kawasaki with 12.7 percent (5731) and BMW with 7.1 percent (3201).

Aside from the top-selling Honda CT110X, Kawasaki’s Ninja 300 led the way in road model sales, while in the supersport segment the Honda CBR500R was the highest selling motorcycle last year.

Top 10 combined road models sold (JAN-DEC 2015):
1. Honda CT110X 2114
2. Kawasaki Ninja 300 1947
3. Harley-Davidson XG500 1605
4. Harley-Davidson FXSB 1552
5. Yamaha MT07L 1427
6. Honda CBR500R 1215
7. Yamaha YZF-R3A 1156
8. Honda CBR300R 1044
9. Honda CB125E 981
10. Yamaha MT-09 822

Top 10 supersport models sold (JAN-DEC 2015):
1. Honda CBR500R 1215
2. Yamaha YZF-R3A 1156
3. Honda CBR300R 1044
4. Yamaha YZF-R1 561
5. KTM RC390 391
6. BMW S 1000 RR 363
7. Honda CBR1000RR 341
8. Ducati 899 Panigale 326
9. Hyosung GT650R 241
10. Ducati 1299 Panigale 226

Click here for detailed Top 10 report

Click here for detailed Summary report

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