News 17 Feb 2016

Michelin becomes Australian MotoGP title sponsor

Incoming official tyre supplier backs Phillip Island round.

Source: Supplied.

Source: Supplied.

Having become the official FIM MotoGP World Championship tyre supplier in 2016, Michelin extend their involvement in the MotoGP category as they become the title sponsor of the Australian Motorcycle Grand Prix.

The Michelin Australian Motorcycle Grand Prix will take place on 23 October and is always a fan favourite. Phillip Island was first part of the calendar in 1989 and has produced some of the most incredible races in recent decades.

Bibendum, the Michelin Man, will of course be in attendance at the Michelin Australian Motorcycle Grand Prix with further signage throughout the circuit. This agreement further emphasises the dedication of Michelin to the MotoGP championship, the Australian GP one of the most popular races amongst fans and riders.

“Michelin is back in MotoGP this year to take up a new technological challenge that will help us to enhance the performance of our road tyres of tomorrow in line with our ‘track to street’ policy,” Gary Guthrie, Michelin president two-wheel tyre division, said.

“Michelin is currently expanding in all its Asian/Pacific markets where motorcycling is often the most common form of private transport. The opportunity Dorna has given us to associate Michelin with the Australian GP is a tremendous lever for us. It will enable us to reinforce the bond and engagement that exists between the Michelin brand and bikers right across this part of the world.”

The Phillip Island circuit will push the new Michelin tyres to their limits as MotoGP riders race down the Gardner Straight and into Doohan Corner with speeds reaching almost 350 km/h down the straight. With extensive testing having already been performed there is little doubt the French built tyres will once again help to producing jaw dropping action.

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