Features 25 Jun 2016

Cycle 360

An all-access Australian view of road racing, presented by Alpinestars.

The first half of the year is almost complete and it’s flown by as we now stare down the barrel of the back-half. The mid-season is when we’re in the think of championships and by now we know where almost everyone stands in terms of form.

We took the opportunity last weekend to take some time out, reset on our season in terms of coverage and daily content, then power-on into the July-December time frame, where the championships are decided, silly season heats up and new bikes/products start to flow.

The good news is that from January to today, our traffic is up across the board here on CycleOnline.com.au, on MotoOnline.com.au and, of course, also on our brand new BikeOnline.com.au website, which started from scratch in December. Collectively, we’re covering motorcycling in Australia closer than ever before.

On BikeOnline for a moment, if you haven’t had the chance to check it out, please do. It was created as a quality online avenue to post all things motorcycles, without the flood of racing content that you’d be used to on our existing titles. The key is that it retains the very format that our regular audience is used to.

So from adventure bikes to sports-touring, cruisers to customs and everything in between, BikeOnline.com.au has it covered. And this is just the beginning, because thankfully the industry is seeing great value in it locally and we’re building resources all the time. It’s a new challenge, but a worthy one for a variety of reasons.

And we’ve mentioned it before, but aside from all the website content, a major and ever-evolving part of the Foremost Media business is our production division. We’ve been creating films consistently all year for clients, along with all sorts of other projects, and it’s been a time-consuming task, but again, worth the while.

The broader we can make our business span when it comes to media and all that we specialise in, the more resources we have to work with, which in turn enables us to continue growing the main target of producing world-class Australian websites. Especially being at the forefront of a digital swing in information consumption.

Source: Supplied.

Source: Supplied.

Taking a quick look at racing now, it’s another busy weekend with MotoGP, British Superbike and MotoAmerica on, with plenty of Aussies sprinkled between them all. And the current silly season, especially in GP racing, has been mega – take a look at our Countdown feature from earlier this week for more on that.

I’m actually really excited for the Dutch TT this weekend, it’s always an epic battle at Assen across the board and there are a heap of memories we can reflect upon in the build-up to the race weekend. And with Remy Gardner back on the Moto2 grid, that’ll be an additional boost for Aussie fans tuning in on Sunday, as well as Jack Miller in MotoGP.

Make sure you check out all of CycleOnline.com.au’s social networking channels and be sure to Like us on Facebook or Follow us on Twitter and Instagram for even more behind the scenes insights. Just search CycleOnline.

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