News 10 Aug 2017

Triumph and Bajaj Auto India announce new partnership

New partnership expected to allow both brands to reach new markets.

Image: Alex Gobert (Foremost Media).

Triumph motorcycles and Bajaj have announced a new global partnership that will see the duo deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies.

The companies endeavour to bear upon global markets with the individual strengths of the partners, including brand position and perception, design and development technology, quality and cost competitiveness plus worldwide distribution.

The new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world.

Bajaj is slated to gain access to the iconic Triumph brand and its motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.

It’s an exciting new partnership that will see the pair entering new market segments and reaching a whole new group of motorcyclists across the world.