News 29 Sep 2017

Pirelli to remain WorldSBK tyre supplier through 2020 season

Italian brand extends agreement with Dorna for another two years.

Source: Supplied.

Dorna has officially announced that Pirelli will continue as the official tyre supplier of the Motul Superbike World Championship (WorldSBK) through the 2020 season.

The announcement means Pirelli will be the longest running control tyre supplier in history, as the contract is extended for two more seasons.

“We are historically a strong sporty DNA brand,” commented Pirelli Moto racing activities director Giorgio Barbier. “This year we celebrated 110 years of motorsports activity and this renewal is a strong sign of our continued business strategy that has enabled our company to establish itself as a benchmark in racing. First of all in the segment of racing and supersport tyres and then with great success in both development and sales across the range.

“The bond between Pirelli and WorldSBK has always been solid, over the years we have strongly contributed to the growth of this championship and, at the same time, thanks to our participation we have succeeded in developing successful products which we have made available to all motorcyclists. Now we are thinking about the future, we will work together with Dorna on the growth of the championship.”

First signing in 2004, the technical partnership established by Pirelli with WorldSBK is currently into its 14th consecutive season. The single tyre formula proposed by Pirelli was initially designed to reduce the overall costs of running the championship whilst at the same time, increase competitiveness based on the motto ‘We sell what we race, we race what we sell’.