News 10 Oct 2017

Harley-Davidson tops 2017 year to date road bike sales

Decline of near 15 percent confirmed via official figures released.

Source: Supplied.

Sales figures for the third quarter released by the Federal Chamber of Automotive Industries (FCAI) have indicated a near 15 percent downturn in sales, while Harley-Davidson topped the road bike division with the most units sold.

Industry sales for the nine months totalled 73,141, with Honda (16,646) holding a market lead of 22.8 percent ahead of Yamaha with a 19.9 percent share and 14,546 sales, Kawasaki third (6936) and Harley-Davidson fourth (6526).

Road bikes were again the highest volume segment, with 29,625 sales or 40.5 percent of the total motorcycle market. This volume represents a decline of 14.9 percent on road bike sales for the corresponding nine months of 2016.

The market leader in road bikes was Harley-Davidson (6526), followed by Honda (5720) and Yamaha (4211). Although coming off a low volume base, both Indian and Victory motorcycles posted strong increases during the period of 16.4 and 47.1 percent respectively.

The most popular road bike model was the Harley-Davidson FXSB with 1092 units sold, followed by the Honda’s NBC110 (1086) and Harley-Davidson’ XG500 (889). Slotting into fourth was the Honda Grom (848) ahead of the Yamaha YZF-R3 (775), while the top 10 was completed by the Yamaha MT-07 (726), Honda CBR500R (723), Kawasaki Ninja 300 (694), Yamaha MT-09 (621) and Harley-Davidson FXDLS (594).

The scooter segment again experienced a decline in sales, down 14 percent on the first three quarters of 2016. Scooters represented just 3.8 percent of total industry sales, or 2793 units. Italian maker Piaggio was the segment’s best seller, followed by Honda and Vespa.

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