News 12 Apr 2018

Honda leads Australian motorcycle market in first quarter as sales drop

LAMS approved motorcycles complete top five road bike sales.

Source: Supplied.

Australia’s motorcycle and ATV/SSV market has seen a 1.2 percent decline in sales during the opening quarter in comparison to 2017, with the national sales data released by the Federal Chamber of Automotive Industries (FCAI) revealing a total of 21,614 units were sold between January and March 2018.

Honda leads overall motorcycle sales, selling over 4863 bikes, while Yamaha closely followed in second with 4192 sales ahead of Kawasaki, who wound up the quarter with 2334 motorcycle purchases.

The road bike market saw a 2.6 percent decrease, as 9648 motorcycles were sold, which Honda represented 2076 of the total road bike sales to take out the top spot in the category.

Honda, Yamaha, Kawasaki, Suzuki and BMW all saw increases in road bike sales, while Harley-Davidson took the biggest hit, accepting a 19.9 percent decrease in comparison to its 2017 results.

Honda’s CB125E proved to be the most popular bike of the quarter, distributing 432 units to customers across the country. The Honda NBC110 was second with 362 sales, as the Yamaha YZF-R3A concluded the top three with 286 sales.

In a complete LAMS approved top five, Harley-Davidson’s XG500 was fourth with 236 sales, narrowly ahead of Yamaha’s MT-07 with 233 sales.

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