News 9 Jul 2018

Honda remains atop road bike sales through second quarter

Road sales the largest segment as national sales dip further overall.

Image: Supplied.

The Australian national motorcycle market has recorded a 5.9 percent decline in the first half of 2018, figures released by the Federal Chamber of Automotive Industries (FCAI).

From January to June this year, motorcycle industry sales totalled 47,942 compared with 50,939 for the same period in 2017. Specifically, road bike sales reduced by 5.3 percent.

The overall market leader was Honda, selling 11,655 new bikes (down 7.6 percent), but still commanding 24.3 percent of sales. Yamaha was the second largest seller at 10,085 units, an increase of 2.6 percent on the same period last year and with a 21 percent market share.

In third place was Kawasaki, selling 4718 units for a 9.8 percent share, as Suzuki came fourth with 3724 units and 7.8 percent of the market. Harley Davidson was fifth with 3629 units sold – an 18.1 percent decline over the same period last year.

The largest segment of the market was again road bikes, accounting for 39.8 percent of all sales. Honda was the leader of the pack, selling 3853 or 20.2 percent of all road motorcycles, followed by Harley-Davidson at 3629 units. Yamaha was third, selling 3014 units, but increased its share of the segment by 5.2 percent.

Top-seller of all road bikes was the Honda CB125E (637 sales) – also top of the nakeds – ahead of the Honda NBC110 (582) and Yamaha MT-07L (504). Best of the adventure bikes was Honda’s CRF1000L Africa twin (318), as the Harley-Davidson XG500 (466) led the cruisers.

As per the FCAI figures and allocation of models, the Yamaha YZF-R3 (445) topped the sport-touring category, Kawasaki’s Ninja 400 (443) sold most of the supersport division and Harley-Davidson FLHXS (122) headed the touring models.

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