News 8 Oct 2018

Honda leads the market as motorcycle sales fall in third quarter

Honda CB125E records significant increase in sales to top road bike sector.

Source: Supplied.

Honda leads the Australian motorcycle market in the third quarter of 2018, although the latest Federal Chamber of Automotive Industries (FCAI) report indicates an overall fall in sales for the industry.

From January through to September this year, a total of 68,494 motorcycles were sold in comparison to 73,058 units sold during the same period in 2017, marking 6.2 percent decrease.

Honda continues to top overall sales with 16,051 units sold, followed by Yamaha with 14,393 sales and Kawasaki with 6857 motorcycle purchases.

Honda’s CB125E was the most popular road bike sold, coming in at 851 units to post an increase of 69.5 percent, as Kawasaki’s all-new Ninja 400 wound up in second with 749 sales, just ahead of Yamaha’s MT-07 (LAMS), which rounded out the top three in road bike sales with 736 units sold.

The adventure touring sector was taken out by Honda’s CRF1000 Africa Twin (442 units sold), as the entry-level CB125E topped naked bike sales.

Harley-Davidson’s Street 500 rolled in first in the cruiser category with 694 purchases, while the Harley-Davidson Street Glide Special took top honours in the touring division 193 units.

Yamaha’s popular YZF-R3A sits atop the sports touring charts with 597 sales, with the final super sport sector was taken out by the Ninja 400.

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