News 26 Nov 2018

Royal Enfield 650 Twins launched in Australia

Royal Enfield press release:

Highly anticipated Royal Enfield Twin motorcycles launched in Australia at the Melbourne Moto Expo – The Interceptor INT 650 to be available starting at A$ 8,440 (MSRP) and the Continental GT 650 to be available starting at A$ 8,640 (MSRP)

Bookings to open on 23 November 2018 and motorcycles to be on display at dealerships in Australia starting February 2019

November 23, 2018, Melbourne: Following an enthusiastic reception from the world’s press at the recent global launch of all-new Continental GT 650 Twin and Interceptor INT 650 Twin mid-sized motorcycles, and following its recent European launch at EICMA 2018, Royal Enfield is delighted to bring the full-production versions of the motorcycles to riding enthusiasts in Australia.

The Interceptor INT 650 and the Continental GT 650 will be on display at dealerships in Australia starting February 2019 and booking across dealerships will begin from 23 November 2018. The Royal Enfield Twins 650 motorcycles will come with a 3-year warranty and Roadside Assistance service. These motorcycles will also come with a wide range of Genuine Motorcycle Accessories that will have a 2-year warranty.

Addressing the press conference at the Melbourne Moto Expo, Mr. Vimal Sumbly, Head- Business Markets – Asia Pacific (APAC), said, “We are excited to bring these evocative and fun motorcycles to Australia, which clearly is witnessing an appetite for such offerings that has led to our growth from a mere 150 units to nearly 1000 units in just about 4 years. Now with the launch of the Royal Enfield 650 Twins, riders can have all more fun and pure motorcycling joy on both city roads and on highways, Australia becomes one of the most important markets for us amongst International markets.”

Launched here today for Australia, these motorcycles will be priced at A$ 8,440 for the Interceptor INT 650, and A$ 8,640 for the Continental GT 650, for the Standard colourways, making these motorcycles a perfect blend of authentic appeal, contemporary fun ride experience, and accessibility. The Custom and Chrome colourways will be priced at A$ 8,640 and A$ 8,940 for the Interceptor INT 650 and at A$ 8,840 and A$ 9,140 for the Continental GT 650 respectively.

It was at Sydney Motor Show 2016 that Royal Enfield unveiled the prototypes of its first twin-cylinder offering for the Australian audience. After months of developing, refining and improving the initial design based on tens of thousands of kilometers of road and track testing on parts, aggregates and motorcycles, the production motorcycles are now rolling off the line and ready to be shipped across International markets in a phased manner as part of the marque’s global expansion programme.

Visitors to Melbourne Moto Expo 2018 will be able to see the Continental GT 650 Twin and Interceptor INT 650 Twin roadster in Standard colourways at the Royal Enfield stand. Some of these motorcycles will be fitted with accessories from the wide range of official Genuine Motorcycle Accessories that were specifically designed for these motorcycles during the development programme.

Commenting on the retail launch of the Interceptor INT 650 and the Continental GT 650 in Australia, Siddhartha Lal, CEO – Royal Enfield said, “We’ve been on an exciting journey over the last ten years, and believe that we are excellently poised to grow the mid-weight motorcycling segment globally. We have invested in our capabilities, and in building an ecosystem of pure motorcycling lifestyle through gear and apparel, rides and events and other new formats. The launch of the 650 Twin motorcycles adds many more miles to this journey, and is the perfect opportunity to further our ambition of growing the leisure motorcycling market across the world. Keeping these motorcycles accessible is a key objective for us to bring in new people to the Royal Enfield way of pure motorcycling lifestyle. We strongly believe that the 650 Twins will be an attractive, evocative motorcycle for our customers across Australia”

At the heart of every Royal Enfield Continental GT 650 Twin and Interceptor INT 650 Twin, however, is the built-in fun factor provided by each model’s special combination of an agile chassis (developed at the marque’s UK Technology Centre with legendary sports motorcycle frame builder Harris Performance) and a simple but state-of-the-art air-cooled, 650cc engine producing a punchy yet user-friendly 47 horsepower.

In addition to emitting a gorgeous exhaust note, the engine offers ample pulling power across wide RPM range

to make the motorcycle unfussy to ride in urban traffic and exhilarating on the open road – meaning the Continental GT 650 and Interceptor INT 650 offer the perfect motorcycling package for both experienced and novice owners across daily rides and longer excursions.

The Continental GT 650 will appeal especially to sportier riders with its optional single seat, sculpted fuel tank, rearset footrests and race-style clip-on handlebars, all of which have been ergonomically designed to remain comfortable in the city, on the highway or on the twisting back roads where the motorcycle really comes alive.

The Interceptor INT 650, on the other hand, harks back to Royal Enfield’s 1960s twins through its teardrop tank with traditional knee recesses, comfortable, quilted dual seat and wide, braced handlebars reminiscent of the street scrambler style that emerged in ’60s California. Its comfortable and commanding riding position make the Interceptor both fun and practical on all types of terrain, from curving coastal roads to the urban jungle, for heading out of town two-up or for cruising down to the beach.

#RoyalEnfieldTwins #Interceptor650 #ContinentalGT650 #RoyalEnfield #PureMotorcycling #RidePure

About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 50% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement along with Continental GT 535cc café racer and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 17 company-operated stores and 705+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.

Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

For more information about the Royal Enfield Twins, visit: https://www.royalenfield.com/motorcycles/twins/

To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: http://royalenfield.com

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