News 6 Mar 2019

Triumph welcomes Balcatta store to national dealer network

Lord Digby Jones and Paul Chiodo attend welcoming event in Western Australia.

Image: Foremost Media.

Triumph Motorcycles Australia has formally welcomed its latest store, Triumph Balcatta, to its national dealer network by hosting the launch of the Scrambler 1200 and Speed Twin models at the Western Australian location on Tuesday evening.

Triumph UK chairman Lord Digby Jones was in attendance to deliver an engaging speech to riders and customers about the brand, as was Triumph Motorcycles Australia’s managing director Paul Chiodo, who welcomed the Cull family and its dealership to the company, along with presenting the manufacturer’s latest two models.

“I’m really happy for Strett Cull and the Cull family,” Chiodo told CycleOnline.com.au. “They’ve put in such a big investment and effort into this shop, and to have a great turnout tonight means the customers want to be here, want to engage with the new products and view this new showroom.

“We’ve been talking about this dealership for years, and these projects take forever – it’s been a long time in the making. I’m really happy for them and really proud of what they’ve done. I’m really looking forward to it being a great success – I know it will be – Strett is such a great dealer.”

The Cull family, which has operated one of Australia’s most successful Yamaha dealerships since 1976, is excited to add Triumph’s range of modern classics, cruisers, roadsters and adventure motorcycles to the store’s stunning new showroom.

“It was a matter of partnering with a brand that wasn’t going to diminish what we are doing with Yamaha,” dealer principal Strett Cull explained. “We still bleed blue and are a Yamaha dealership, but Triumph with its range of modern classics and extended range is a different demographic, so it’s about growing the business without hindering our long-standing history with Yamaha.

“These two new models are just couple of a lot of new motorcycles coming out, so we’ve entered in a very green patch. These are two great models released right off the bat, so it’s very exciting times for us.

“We’ve been in this location since 1982 and extended the shop to the unit next door about eight years ago, and now we’ve been able to acquire the last unit and finish it off with Triumph branding – it just gives the whole shop a good look. It’s nice to see people still like riding motorbikes, still want to attend events like tonight and are still excited about it.”

For more information on Triumph Motorcycles and its national dealer network, visit www.triumphmotorcycles.com.au.

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