News 5 Jul 2019

Fall in road bike sales recorded throughout opening half of 2019

Motorcycle industry records 11.4 percent decline in sales.

Image: Supplied.

Figures from the latest Federal Chamber of Automotive Industries (FCAI) report indicate road bike sales have declined 17.7 percent throughout the first half of 2019 in comparison to last year, while the motorcycle industry as a whole recorded a 11.4 percent fall.

Harley-Davidson was market leader with an 18.7 percent share, followed by Yamaha Motor Australia with a 17.5 percent and Honda Motorcycle Australia with a share of 17.47 percent.

Honda’s CB125E topped the road bike division with 569 sales, followed by Yamaha’s MT-07L with 525, and Kawasaki’s all-new Ninja 400 with 488 sales.

Tony Weber, chief executive of the FCAI, said the softer motorcycle sales reflected what is currently a tough market: “The first six months of 2019 have seen several events which have contributed to the sensitivity of the market, including environmental factors such as drought and flood, a tightening of financial lending, and the recent federal election.”

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