News 11 Sep 2019

Ride Your Motorcycle to Work Week set for October launch

Initiative encouraging riders to take out their bike on the regular commute.

Image: Supplied.

The 2019 edition of Ride Your Motorcycle to Work Week is set to launch across Australia on 7-11 October, encouraging motorcyclists to take out their bikes on the regular commute.

Running over five days, the initiative has attracted two-time Dakar champion and Australian legend Toby Price (Red Bull KTM Factory Racing), who said the event is aimed to spread the joy of motorcycling.

“When you ride, you’re living a little more,” Price stated. “No one should go through life without knowing the joy of riding a motorbike. Easy parking, lane filtering and the freedom and feeling of two-wheels.

“How could you have a bad day at work if it starts and ends with a ride? No matter what you ride, this a week for us all to come together and enjoy taking the long way home.”

To support the week, a selection of Australia’s motorcycle dealerships will offer a free Ride-Thru safety check. Riders can roll up for a fast 10-point inspection of their bike to make sure it is safe and road ready.

The third annual event, Ride Your Motorcycle to Work Week aims to unite riders, celebrating taking the ‘long way home’, showcasing the small moments in a journey only riders notice.

Supported by Australia’s motorcycle brands via the Federal Chamber of Automotive Industries (FCAI), the event will also encourage riders to share their favourite sections of their long way home.

“We are traditionally a country mad for motorcycles,” FCAI CEO Tony Weber commented. “This event gives riders an opportunity to share their love for bikes with their colleagues and prepare for summer.

“When the motorcyclists I know start explaining their love for it, I have to admit I am tempted to ask for lessons. Bringing a group with so much passion together, making them more visible on the road – it’s a great opportunity to get back on the bike, or take your first steps as a rider.”