News 9 Oct 2019

Declining road bike sales recorded in third quarter

Harley-Davidson maintains road bike market share.

Image: Supplied.

The latest figures from the Federal Chamber of Automotive Industries (FCAI) report indicate road bike sales are continuing decline in the third quarter of 2019 in comparison to last year, although the recorded 13.6 percent drop in sales marks an improvement over Q2’s performance.

The motorcycle market as a whole recorded an eight percent decline, with all market categories except scooters affected by the downturn.

Honda was the overall leader with a 23.1 percent share of the national market, followed by Yamaha with 21 percent and Kawasaki with 10.6 percent.

Harley-Davidson was the market leader in the road bike sector with a 19.6 percent share, followed by Honda with a 16.8 percent share and Yamaha with a share of 16.6 percent. KTM, Husqvarna and Moto Guzzi were the only manufacturers to post increases in sales.

Tony Weber, chief executive of the FCAI, said the softer motorcycle sales reflected what is currently a tough market: “The slower sales rate experienced by the new motorcycle market is in line with the broader economic environment in Australia.

“We have seen many factors, including multiple weather events, Federal and State elections, and tightened lending practices contribute to the overall economic conditions.”

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