News 8 Jan 2020

Harley-Davidson tops declining road bike sales in 2019

Honda Motorcycles Australia the overall best-seller.

Image: Foremost Media.

Road bike sales across Australia posted an 11.6 percent decline in 2019, while it was Harley-Davidson who topped the segment following the latest Federal Chamber of Automotive Industries (FCAI) report.

The motorcycle market as a whole recorded a 6.1 percent drop in sales, with all market categories except scooters affected by the downturn.

The 2019 market remained relatively steady in terms of its composition, however off-road bikes regained the status as the most popular category and comprised 38.5 percent of the market. Road bikes claimed a 35.8 percent share, ATV/SSVs accounted for 20.1 percent of total sales, and scooters again took an increased share of the total sales with 5.6 percent.

Among individual brands, Honda came in at number one with 23.3 percent market share across all segments, followed by Yamaha in second place with 22.4 percent share, Kawasaki in third with 8,962 sales 10 percent share, followed by KTM 8.6 percent share and and Suzuki with 7.8 percent share..

In road bike segment, Harley-Davidson finished ahead of Honda, with Yamaha in third. Husqvarna and KTM were the outstanding performers, with increased sales in 2019 compared to 2018.

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