News 7 Apr 2020

National motorcycle sales led by Yamaha through first quarter

Brand new Tenere 700 tops road and adventure touring charts.

Image: Supplied.

Yamaha is the strongest-selling motorcycle brand of 2020 to date in Australia, figures from the Federal Chamber of Automotive Industries (FCAI) have confirmed.

A total of 17,977 motorcycles, ATVs and scooters have been sold so far, marking a minor 2.5 percent decline in comparison to 12 months ago.

The four main market categories were split, with ATV/SSV and off-road bikes showing an increase, while road bikes and scooters reported a decrease.

“The first three months of 2020 have seen many issues unfolding in the Australian market, with floods, drought, bushfires and, more recently, the coronavirus pandemic,” FCAI chief executive Tony Weber commented. “The market has been remarkably resilient given the circumstances.”

Taking over as market leader, Yamaha recorded a 21.1 percent share of the national market, followed by Honda with 20.3 percent and Kawasaki in third place at 11.3 percent.

Road bikes suffered a significant 7.8 percent decline over the quarter. Harley-Davidson enjoys leadership in the segment, with a 18.9 percent market share, followed by Yamaha at 17.7 percent and Honda’s 14.1 percent.

It was a particularly strong result for the all-new Yamaha Tenere 700, standing atop road bike sales overall and the adventure touring category with 347 of those models sold.

Detailed results (Top 10)

Detailed results (Comparison report)