News 11 Jan 2023

Mi-Bike returns as ASBK naming rights sponsor for 2023

Entering its fourth-consecutive year in position with series.

Image: Foremost Media.

Mi-Bike Motorcycle Insurance will continue its partnership with the Australian Superbike Championship (ASBK) in 2023, entering its fourth consecutive season as the naming rights sponsor of the series.

The company has held the title with the championship since 2020, and offers a range of cover for both road and off-road motorcycling enthusiasts.

“As ASBK goes from strength to strength, it’s terrific to welcome back Mi-Bike Motorcycle Insurance as the naming rights sponsor,” said Motorcycling Australia CEO Peter Doyle. “They share our confidence in the championship and have been an integral part in making the championship what it is today.”

“In 2023, we are looking forward to a big season of entertaining and close racing across all classes and the support of our sponsors is key to making this happen. I want to thank Mi-Bike Motorcycle Insurance for their continuing support on behalf of not only Motorcycling Australia but all fans and stakeholders.”

The 2023 Mi-Bike Australian Superbike Championship officially commences on 1-2 February with the pre-season test at Sydney Motorsport Park (SMSP), with round one of the planned seven-round series taking place at Phillip Island between 26-28 February.