News 5 Jun 2023

MV Agusta to be distributed in Australia by KTM Group

Australia and NZ distribution change to take place from September 2023.

Image: Supplied.

KTM Group Australia and New Zealand will assume the distribution of MV Agusta Motorcycles in the region from this September.

An agreement with the current distributor Urban Moto Imports, which has overseen the growth of the MV Agusta brand for almost a decade, will see the existing dealership network assist with a smooth transition for MV Agusta riders.

A newly created dealer network will be able to draw on the strength of the company and benefit from the differentiated business strategy that the KTM Group Australia and New Zealand will bring to the market.

Within the framework of the global strategic partnership between Pierer Mobility and MV Agusta, KTM Group will provide the MV Agusta dealership network with the reliability, experience and quality support of sales, logistics, marketing and customer service, as well as the supply of spare parts.

“We are looking forward to bringing the KTM Group professionalism and service to the MV Agusta dealerships and customers,” explained Jan Nobis, managing director of KTM Group Australia.

“This is an extremely exciting and special brand, one that fits very well into our house of brands approach. Our aim is to build a dealer network that resonates with the luxury positioning of the brand, ensuring that the excellence that has defined the products will extend to how we run the business.”

KTM AG – a company of Pierer Mobility – acquired a 25.1 percent stake in MV Agusta Motor S.p.A in November last year, agreeing on a strategic cooperation. Australia follows KTM Group’s distribution of MV Agusta by its North American subsidiary in the US last year.

Urban Moto Imports CEO Joseph Elasmar commented: “The global partnership between Pierer Mobility and MV Agusta is an exciting step forward for the Italian brand and one that will bring stability to the brand and the customers. It also opens up more doors for MV Agusta in terms of access to components, improved supply chain and exciting product development.

“We have enjoyed our time with MV Agusta, as it fits within our company’s mantra of uncompromised motorcycle individuality and wish the brand all the best for the future. We would like to thank all our customers, dealers and industry partners who have supported us and the brand along the journey.”